Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
of other people.
Abb. Thinking Type Contents Example
S Substitute
[대체하기] Substituting different material, parts, and energy by maintaining the original function of the product Paper cup, wood chopsticks,
C Combine
[결합하기] Combining more than two different products with different functions Pencil with an eraser at the end,
Camera built in cell phone,
A Adapt
[적용시
of Wal-Mart were almost 10 times less than those of E mart, the leading retailer in Korea. Although pressures from Korean domestic retailers were heavy, the major reason for Wal-Mart’s failure was its ignorance of the distinctive taste of Korean customers.
For its survival, Wal-Mart will be reborn with a new brand name, Glo.co and its new slogan “Taste the world” that will definitely r
of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable to Amazon to achieve learning effects in many ways and gain synergy. Also, acquisition with small companies led Amazon to make better use of its resources and capabilities. As a result, Amazon improves its distinctive competencies in IT and increase sales.
IT as its Dis
Nexus One's display is considered better than iPhone’s. But iPhone has multi-touch screen that Nexus One doesn't have and iPhone praised highly on its design too. More concrete difference is summarized as followed.
Distinction Nexus One iPhone
Size 119mmX 59,8m X 11.5mm 115.5 mm X 62.1 mm X 12.3 mm
Display 3.7 inch AMOLED 3.5 inch
Picture 5.0 megapixel 3.0 megapixel
Processor 1GHz 600MHz
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
of marketing, but it didn't have many researches. And existing state of researches treated only effect which influenced purchase or consumer information-processing.
ex) Rolli pop mobile phone
This advertisement is 30 seconds short ads. But There are words 'Rolli", over 20 times. It repeats word, 'Rollipop' of product name so people can remember easily its name, and distinctive melody c
Characteristics of Recent SNSs in Korea
More Integrative
Blog + Contents (music players, video clips, games.. etc) + SNS + Personal Homepage
More Simplified
They are easy to use because user interface structures are more simplified than before.
More Suitable for Korean
Because of being able to using Korean & lots of contents those reflect distinctive culture & emoti
of food that mixed ingredients and methods used across different continents and cultures. In France they call it ‘Nouvelle (New) Cuisine’ in a sense that it is a new style of food. Some people call it ‘New Wave Food’ to emphasize the fact that it’s a new trend and others call it ‘Multi Culture Food’ considering its distinctive feature.
Fusion Cuisines, though its general meaning
III. Critical Analysis
a. Current Performance Evaluation System: Learning and growth
objective : Timely Rain for Employees
Pulmuone is concentrating on Learning and growh perspective on the principal of ‘Timely Rain for Emplyoees’. In the Learning and growth area, there are five factors for pulmuone’s critical success.
Pulmuone’s first CSF is Distinct Organization Culture. P